"Every company is growing. Some are just growing the wrong direction."
In today's economy, if your business isn't growing larger then it is growing smaller.
That is why you need to get your voice above the competition and into a place of authority. How do you do that? By creating content for people to consume. Everyone is a consumer. Your potential customers are no different.
Business is built on relationships. That can be found on both a personal level as well as on a large corporate level. You need to build a good relationship with whoever you do business with.
So what does that mean? Am I going to go down the same marketing road and tell you that you need to be telling stories to grow your business? Well, no. But that doesn't mean you shouldn't. What I am telling you is that you need to grab your customer's attention and hold it long enough to build a relationship with them. One of the best ways to do this in today's world is with the creation of content for them to consume.
Many of the companies that are doing this well are pouring time and money into mediums that at a glance would seem silly. Would you ever think that McDonald's or eBay would have a podcast? Well they do. "The Sauce", created in 2018 from McDonald's, Studio@Gizmodo, and Onion Labs tells you the story of how the best intentions went awry when McDonald’s brought back their coveted Szechuan Sauce. And "Open for Business" from eBay goes into building a business from the ground up and all the lessons learned along the way.
But why? What benefit does it bring a company to spend time and money one something that does not bring a direct profit? Because they are building a relationship with their audience and adding perceived value to the brand. By investing (I use that term intentionally) in people they will see longterm reward.
And you have the same tools at your finger tips to reach the same audience (or larger) than big brands like eBay and McDonald's reach. And that is where my team and I can help you.
I am part of a network of highly skilled individuals who have been in the business of creating content for over 10 years. And we can offer you something that you don't have yet. And one of the major keys to placing your business well above the competition.
What not to do.
That is something you can't buy off the shelf.
That is why you need to get your voice above the competition and into a place of authority. How do you do that? By creating content for people to consume. Everyone is a consumer. Your potential customers are no different.
Business is built on relationships. That can be found on both a personal level as well as on a large corporate level. You need to build a good relationship with whoever you do business with.
So what does that mean? Am I going to go down the same marketing road and tell you that you need to be telling stories to grow your business? Well, no. But that doesn't mean you shouldn't. What I am telling you is that you need to grab your customer's attention and hold it long enough to build a relationship with them. One of the best ways to do this in today's world is with the creation of content for them to consume.
Many of the companies that are doing this well are pouring time and money into mediums that at a glance would seem silly. Would you ever think that McDonald's or eBay would have a podcast? Well they do. "The Sauce", created in 2018 from McDonald's, Studio@Gizmodo, and Onion Labs tells you the story of how the best intentions went awry when McDonald’s brought back their coveted Szechuan Sauce. And "Open for Business" from eBay goes into building a business from the ground up and all the lessons learned along the way.
But why? What benefit does it bring a company to spend time and money one something that does not bring a direct profit? Because they are building a relationship with their audience and adding perceived value to the brand. By investing (I use that term intentionally) in people they will see longterm reward.
And you have the same tools at your finger tips to reach the same audience (or larger) than big brands like eBay and McDonald's reach. And that is where my team and I can help you.
I am part of a network of highly skilled individuals who have been in the business of creating content for over 10 years. And we can offer you something that you don't have yet. And one of the major keys to placing your business well above the competition.
What not to do.
That is something you can't buy off the shelf.
|
Send me a note!
Tell me more about yourself and your business and I'll schedule a free consultation to see how we can help your business grow. Based on that we can put together a proposal for what we think would best boost your business. Be that a blog, memes, web show, live-stream, or even podcast, we know you can grow your business by connecting deeper with your audience. |
|
